Half cup refers to half a cup of coffee. It is also known as ‘Arai-Tumbler’ in Tamil - a phrase you often hear at my home after a meal, or as soon as you are back from a long day at work.

Over the last 5 years, we’ve worked on 65+ projects with brands across the world. Between brands in niche spaces to more commercial brands like Godrej, we’ve taken on and executed projects of different scales and concepts from our studio in Chennai.

We believe in creating work that is representative of the evolving consumer attitudes of today.

Half cup is one part of everything we do at @85isto15 It is how we began 5 years ago and will always continue to be part of who we are.

85:15 is inspired by the morning cup of coffee that fuels our day. Coffee made with a blend of 85% coffee and 15% chicory.